XO Marshmallow

XO Marshmallow is a woman-owned, Chicago-based company bringing whimsy, nostalgia, and joy to every bite. We create premium, small-batch marshmallows that are 100% gluten-free, peanut-free, and made with high-end ingredients. Our products are fun, giftable, and crafted for both indulgence and shelf appeal. With a loyal social media following of over 1.4M, we help drive foot traffic and awareness for our stockists. From our bestselling marshmallow cubes and s’mores kits to seasonal hits like Pumpkin Spice and Peppermint, retailers consistently report strong sell-through and repeat buyers. We offer fast shipping, low minimums, local delivery (in Chicago), and free marketing support to help your XO display succeed. Our first cookbook launches August 2025—generating buzz that will boost in-store sales all holiday season. Stock XO for a sweet, standout product your customers will love.