Sqwishful

Plastic is everywhere. Call it Sqwishful Thinking, but we're here to change that. Small things add up, especially when it comes to waste. That's why we're turning ordinary, everyday essentials into extraordinary, zero waste products that are better for you and for the earth. We're on a mission to make the world a cleaner, healthier, and happier place with natural kitchen and home essentials that clean and leave the world cleaner. Launched in 2018, our award-winning products have been featured by The Wall Street Journal and are available nationwide at Whole Foods Market and The Container Store.